Delphine de Vigan is not a predictable writer, and by that I mean that she cannot be slotted into some convenient genre category. Kids Run the Show is a topical novel that examines YouTube and these highly popular family channels–channels that are set in a family situation and which supposedly depict (idealised) family life with–of course–good old consumerism thrown in. The parents in these channels throw open their lives to viewers–the more successful the channel, the more viewers/subscribers and the more money earned. The lives displayed on these channels often fabricate family life, a semblance of family life, a form of Reality TV, and since real names are used, there’s little privacy, but then isn’t that the entire idea?
The borders between private and public had disappeared long ago. This staging of the self, of one’s family, one’s everyday life, the pursuit of “likes”
In Kids Run the Show Mélanie, a young married woman, the mother of 2 children, 8 year-old Sam and 6 year-old Kimmy, runs Happy Recess a French YouTube Channel which has 5 million subscribers running right behind Minibus Team (Mélanie’s ” main rival.“)
In her past, Mélanie longed to be a reality TV star but she didn’t make the grade for various tacky reasons, but now she’s correcting that with her immensely popular YouTube channel. As a young mother, feeling like a failure for blowing her shot at fame, Mélanie, suffering from depression, became addicted to Facebook–and more importantly–addicted to the “likes.” Mélanie fell into a groove space with other mothers and honed her skills, but eventually she outgrow Facebook and launched into YouTube.
The channel started small at first but then grew into this massive enterprise, and has “an annual income of over one million euros.” But with the pressure on to always increase subscribers, Mélanie makes more videos, and it’s become obvious that Kimmy, whose whole waking life is geared towards YouTube, doesn’t enjoy the camera. And Mélanie’s on-camera, sugary gag-worthy efforts to gloss over Kimmy’s unhappiness have not gone unnoticed. When Kimmy is kidnapped, it seems as though there are plenty of suspects–including the owner of the rival channel and the Knight of the Net, a man who “denounces the dangers and excesses of YouTube.”
Clara, a young policewoman specializing in evidence analysis, begins digging into the case, and as a character, she’s a good foil for Mélanie. Clara’s boss, an older man who acts as another foil to Clara, receives an education in YouTube finances.
“most people love us. And they tell us, they write to us, they come hundreds of miles to see us. It’s crazy how much love we get. You can’t imagine. But recently, there’ve been rumors, some bad gossip, and now there are people who are full of resentment. They want bad things to happen to us. Because they’re jealous.”
“What are they jealous of Madame Claux?” he asked, as gently as possible.
“Our happiness.”
The book contains some fascinating info about early reality TV programmes in France (loved storming The Loft) and explores the issue of child exploitation and the psychological damage suffered by these children. For this reader, the identity of the kidnapper was a bit contrived.
Roughly once a month, Mélanie Claux spends a whole day sending out surveys to her subscribers. They’re the ones who decide everything: which cereal Kimmy and Sammy should eat for breakfast, which cartoon they’re going to watch, which sweatshirt they’re going to wear. She asks the question on her Instagram account and, in the space of a few minutes, gets her results. The day itself is the subject of a new video, edited and enhanced with graphic effects, then posted on YouTube.
And herein lies the dilemma at the heart of ‘reality tv.’ if it’s shaped by viewers’ votes, “likes,” etc, and then is subsequently molded towards ever-increasing viewer numbers, where is the reality in that? Or is reality popularity? When fabrication replaces reality, does fabrication become reality?
Translated by Alison Anderson
Review copy.
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